Projects
Full Site Redesign
This project was a complete redesign. It spanned the backend, frontend, visual style, and content, and was all completed on an aggressive eight-month timeline. The primary goals were to improve accessibility, create a scalable component library, and deliver a site that was easy to edit, maintain, and evolve over time.
From the outset, we focused on building a system rather than a collection of one-off designs. Every decision was evaluated through the lens of scalability, usability, and long-term sustainability.
Project Name 02
Website Navigation Project
The existing website navigation was not effectively supporting either user needs or core business goals. I identified an opportunity to create a navigation system that was both more visually impactful and significantly more usable, and I initiated the project to address these gaps.
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I led the end-to-end design effort, partnering closely with designers, engineers, product stakeholders, and leadership. In addition to setting the overall direction, I provided art direction and visual standards while mentoring and guiding an internal designer throughout the project.
Formatting a Brand for Web
Even the strongest brand guidelines often stop short when it comes to the web. They sometimes offer only a single reference page or a placeholder marked “coming soon.” This project set out to close that gap by translating our newly refreshed brand into a complete visual design system purpose-built for Duo.com.
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The challenge was to create a system that could scale across a large, content-heavy website while remaining flexible enough to support creativity. We needed to work within the constraints of our CMS, partner closely with the brand team, and support over 125 existing pages all while also setting a foundation for all future growth.
